Joined: Mon Dec 03, 2001 5:53 pm
Posts: 14989
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How Ritesh beat Hrithik and Tusshar
Big billboard campaign for Tujhe Meri Kasam
Syed Firdaus Ashraf in Mumbai
Before Kaho Naa... Pyaar Hai released, 25 billboards for Hrithik Roshan's debut film were splashed around Mumbai.
Before Mujhe Kucch Kehnaa Hai released, 35 hoardings for Tusshar Kapoor's debut film were splashed around Mumbai.
Maharashtra Chief Minister Vilasrao Deshmukh's son Ritesh has beaten both Rakesh Roshan and Jeetendra's sons. Mumbai finds nearly 40 billboards of his film, Tujhe Meri Kasam, which opens at the box-office on January 2.
"This film is very different. Therefore, we are trying to give it a different touch," says A V Rao, executive producer, Tujhe Meri Kasam. "It is not just a love story; you will be emotionally touched when you watch it.........."
http://rediff.com/entertai/2002/dec/18desh.htm
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