Potential online video advertising market in India is estimated at Rs 600 million, according to M K Anand, business head, Zoom. “Video streams originating from India is doubling year-on-year,” Anand has said.

Viewers are increasingly shifting from TV to internet for their favorite shows and videos. This change has happened in the last three years, especially after the advent of web 2.0. The web is no more driven by text but has become interactive, reports Indian TV .

Citing a Com Score data (March-July 2008) Zoom digital head Sameer Pitalwalla has said, “Per month, an average of 5.03 billion online videos are viewed in UK, US, Germany and France. This clearly states the significance of consumption of online videos globally as well.”
Same growth in India is also expected. PSU employee’s site www.coalindia.org started video ads thru their site. A good step indeed.