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Zoran009
PostPosted: Fri Oct 25, 2002 11:49 pm 
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Joined: Mon Dec 03, 2001 5:53 pm
Posts: 14989
Vashu and Video Sound´s Release Strategy
By: Planet Bollywood Special Correspondant
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Jeena Sirf Merre Liye, with its not surprising yet highly dissapointing musical success is releasing worldwide on November 1st. As always, Vashu Bhagnani has usually had a tactic or two when releasing his films. A series of special promotions usually always follows.

For Jeena Sirf Merre Liye, Vashu and Video Sound (whom Bhagnani has a contract with) have gone to the basics. In the overseas market, Video Sound has announced that it will be charging a mere 4 dollars for tickets to their films. They will launch this special reduced price with Jeena Sirf Merre Liye, and all of their releases thereafter.

Naturally their intent is to stop piracy and the other ghoulish gobs that have taken over Bollywood´s sales, but they also feel that this reduction will bring in the audience.

http://www.planetbollywood.com/Gossip/g3502-144112.php



Edited By arsh on 1035589816
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dograk
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PostPosted: Sat Oct 26, 2002 4:06 pm 
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Joined: Sun Jul 21, 2002 5:31 pm
Posts: 630
haha another example of FAKE REPORTING by pb.

first of all, it should say that the tickets are $3.

secondly, they are pulling that stuff : "Naturally their intent is to stop piracy and the other ghoulish gobs that have taken over Bollywood´s sales, but they also feel that this reduction will bring in the audience.", out of their @$$.

why don't they just right that the reason is that hype for the film is low, and there has been zero publicity...
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