Walt Disney buys Taare Zameen Par home video rights Friday - Jul 18, 2008
Televisionpoint.com Correspondent | MumbaiFor the first time an international studio has bought the video rights of an Indian film. Walt Disney has bought home video rights of Taare Zameen Par movie for the North American market.
Disney has inked an deal with UTV Motion Pictures that holds the overseas rights of the Aamir Khan's directorial debut, paid Rs 7 crore for the rights.
"Walt Disney has a huge brand association with family and children. They have seen Taare Zameen Par as content that has a brand fit. Also, the film is being seen as one of the classics of recent times. The film has done very well in the overseas market, especially in North America, and the new deal would provide heavy returns to the company." said Siddharth Roy Kapoor of UTV Motion Pictures.
Taare Zameen Par was released in December 2007 and became a critical as well as commercial success. The film, starring Darsheel Safary and Aamir Khan, was hailed for its sensitivity and it grossed in the range of Rs 100 crore worldwide.
In the overseas market, the movie has opened to standing ovations and great reviews by critics and audiences worldwide. The movie has collected about Rs 10 crores alone in the US and Middle East.
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http://www.televisionpoint.com/news2008/newsfullstory.php?id=121636406%200 Does that mean that the North American audience will have to wait till Disney releases the film on DVD?